Vol 1, No 1 (2021)

Vol 1, No 1 (2021)

Edisi Juni 2021

DOI: https://doi.org/10.35314/inovbizmik.v1i1

Table of Contents

Articles

The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis
Malika Nefti Budi Asih, Hutomo Atman Maulana
PDF
1-4
The Effect of Packaging Design on Impulsive Buying Behavior (Case Study on Mentos Products)
Kurnia Sari, Adrian Irnanda Pratama
PDF
5-7
The Influence of Brand Image, Brand Ambassador and Price on Purchasing Decisions for Scarlett Whitening Product in Riau
Elli Safika, Wan Junita Raflah
PDF
8-13
The Influence Of Consumer Perceptions About Price, Product Quality And Service Quality Towards Purchasing Decisions (at Janji Jiwa Bengkalis)
Yuni Sitta, M Alkadri Perdana
PDF
14-17
Analysis of Consumer Behavior in Online Shopping During in the Pandemic Covid-19 Period in Bengkalis Sub-District
Suriyani Suriyani, Teguh Widodo
PDF
18-22
The Effect of Convenience Benefits, Consumer Knowledge, And Promotion on Interest in Using E-Money (Studies in the City of Bengkalis)
Deby Rahmadona, Yunelly Asra
PDF
23-27
The Influence of Destination Image, Food Image, and Perception on Revisit Intention on Culinary Tourism at Permindo Night Market in Padang City
Dhini Denisa, Verinita Verinita
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28-32