The Effect of Convenience Benefits, Consumer Knowledge, And Promotion on Interest in Using E-Money (Studies in the City of Bengkalis)

Deby Rahmadona(1*), Yunelly Asra(2)

(1) Politeknik Negeri Bengkalis
(2) Politeknik Negeri Bengkalis
(*) Corresponding Author

Abstract


This research aims to analyze the benefits, consumer knowledge, and promotion of interest using e-money in Bengkali city. Type of research is quantitative associative research which aims to see: The effect of benefits on the interest using e-money, the effect of consumer knowledge on use of e-money, the effect of promotion on interest using e-money, the influence of dominant influence from the effect of appropriate benefits, consumer knowledge, and promotion on interest using e-money. The population this study of Bengkalis city. Sampling selected based on population elements whose data easily obtained by researchers. Data analysis used was multiple regression analysis and hypothesis testing the T test and F test. The researcher suggests the providers and their supporting factors for e-money; increase the number of merchants to serve e-money users, increase number of advertisements to increase the e-money users, cooperate with SMEs order to become new trend of transaction tools.

Keywords


E-money; Convenience Benefits; Consumer Knowledge; Promotion; Purchase Interest

Article metrics

Abstract views : 424 | views : 2

Full Text:

PDF

References


Anjelina, A. (2018). Persepsi Konsumen Pada Penggunaan E-Money. Journal of Applied Managerial Accounting, 2(2), 219-231.

Arisita Ika Adiyanti, “Pengaruh Pendapatan, Manfaat, kemudahan Penggunaan, Daya Tarik promosi dan Kepercayaan terhadap Minat Menggunakan Layanan E-money”, Jurnal Ilmiah (2015).

Damayanti, R. (2019). Pelaksanaan perlindungan transaksi gesek tunai dihubungkan dengan pertauran Bank Indonesia pasal 16 ayat (2) nomor 11/12/PBI/2009 tentang uang elektronik (Doctoral dissertation, UIN Sunan Gunung Djati Bandung).

Diana, N. (2018). Analisis Faktor-Faktor Yang Memengaruhi Minat Penggunaan Electronic Money Di Indonesia.

Dewi, N. M. A. P., & Warmika, I. G. K. (2016). Peran persepsi kemudahan penggunaan, persepsi manfaat dan persepsi resiko terhadap niat menggunakan mobile commerce di kota Denpasar. E-Jurnal Manajemen, 5(4).

Hasugian, P. S. (2018). Perancangan Website Sebagai Media Promosi Dan Informasi. Journal Of Informatic Pelita Nusantara, 3(1).

Mentari, N. W., Setiawina, I. N. D., Budhi, I. M. K. S., & Sudirman, I. W. (2019). Influence factor of consumers interest on using E-money. International Journal of Social Sciences and Humanities, 3(2), 176-186.

Nur, F. M. (2013). E-Money: Solusi Transaksi Mikro Modern. Jurnal Ilmu Manajemen, 3(1), 443-452.

Pamungkas, G. T. (2018). Pengaruh Perilaku Konsumen terhadap Penggunan E-Money (Studi Kasus Minimarket Indomaret Kec. Binjai Kota, Kota Binjai) (Doctoral dissertation, Universitas Islam Negeri Sumatera Utara Meddan).

Pradana, M. "Klasifikasi Bisnis E-Commerce Di Indonesia. Modus, 27 (2), 163." (2016).

Ramadhan, A. F. (2016). Persepsi Mahasiswa dalam Menggunakan e-money. Jurnal Dinamika Ekonomi & Bisnis, 13(2).

Sari, I. (2019). Pengaruh Kemudahan, Manfaat Penggunaan Teknologi, Fitur Layanan dan Keamanan, Terhadap Minat Menggunakan E-Money, dengan Sikap Penggunaan Sebagai Variabel Intervening (Doctoral dissertation, IAIN SALATIGA).

Serfianto, R., Hariyani, I., & Serfiani, C. Y. (2012). Untung Dengan Kartu Kredit, Kartu ATM-Debit, dan Uang Elektronik. Jakarta: Visimedia.

SUHARTONO, F. (2017). Pengaruh Pengetahuan Konsumen, Kepuasan Pelanggan, Kepercayaan Merek Terhadap Loyalitas Merek Laptop Acer Di Surabaya (Doctoral dissertation, STIE PERBANAS SURABAYA).




DOI: https://doi.org/10.35314/inovbizmik.v1i1.1875

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Deby Rahmadona, Yunelly Asra, Yunelly Asra

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This Journal has been listed and indexed in :

JournalStories Main logo

Copyright of Inovbiz: Jurnal Inovasi Bisnis Manajemen Investasi dan Kewirausahaan (e-ISSN : 2776-8139)

Creative Commons License
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen Investasi dan Kewirausahaan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Editorial Office :
Pusat Penelitian dan Pengabdian kepada Masyarakat
 Politeknik Negeri Bengkalis 
Jl. Bathin alam, Sungai Alam Bengkalis-Riau 28711 
E-mail: inovbizmk@polbeng.ac.id
www.polbeng.ac.id

View My Statistics