Tingkat Kognitif, Afektif dan Konatif Masyarakat Banjarmasin dalam Membeli Secara Online Berdasarkan Demografis

Teguh Wicaksono(1*), Syahrani Syahrani(2), Khalisa Rahmina Suryani(3)

(1) Universitas Islam Kalimantan MAB Banjarmasin
(2) Universitas Islam Kalimantan MAB Banjarmasin
(3) Universitas Islam Kalimantan MAB Banjarmasin
(*) Corresponding Author

Abstract


Online buying is a new method of buying and selling using internet as the media of transactions. It is believed that it could shift the conventional transactions, which is still the characteristic of Banjarmasin’s people. This study aims to determine cognitive, affective and conative level of the people that live in Banjarmasin in online buying’s activity based on demographics. This study wants to find out if there is any differences in cognitive, affective and conative level of it as well as whether there is an influence of demographic factors to cognitive, affective and conative level of Banjarmasin's people in online buying. This is a survey research that uses questionaire as the research instrument, and 150 respondents are taken from people who live in Banjarmasin as sample. Data analysis techniques used; categorized variabel analysis to see the distribution of respondents by category; Chi Square test to see the differences of cognitive, affective and conative level based on demographics; Kruskal Wallis test to see the influence of demographic factors to cognitive, affective and conative level. Result of this study shows that cognitive, affective and conative level of Banjarmasin's people in online buying, majority is in medium category, it means majority of Banjarmasin's people know,  understand and like to buy online; based on demographics, there is no differences of cognitive, affective and conative level of Banjarmasin's people in online buying; demographic factors do not influence the cognitive, affective and conative level of Banjarmasin's people in online buying.

Keywords


cognitive; affective; conative; demographic; buying online

Article metrics

Abstract views : 938 | views : 12

Full Text:

PDF

References


Arikunto, S., 2010. Prosedur Penelitian: Suatu Pendekatan Praktik, 7th ed. Rineka Cipta, Jakarta.

Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), 2018. Penetrasi & profil perilaku pengguna internet indonesia.

Azwar, S., 2012. Penyusunan Skala Psikologi Edisi II. Yogyakarta: Pustaka Pelajar.

Breckler, S.J., 1984. Empirical validation of affect, behavior, and cognition as distinct components of attitude. J. Pers. Soc. Psychol. 47, 1191.

Dai, W., Arnulf, J.K., Iao, L., Wan, P., Dai, H., 2019. Like or want? Gender differences in attitudes toward online shopping in China. Psychol. Mark. 36, 354–362.

Ferdinand, A., 2014. Metode Penelitian Manajemen, Edisi Lima. ed. Badan Penerbit Universitas Diponegoro, Semarang.

Hawkins, D.I., Mothersbaugh, D.L., Best, R.J., 2010. Consumer behavior. NY McGraw-Hill.

Kuruvilla, S.J., Joshi, N., 2010. Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India. J. Retail. Consum. Serv. 17, 259–269.

Malelak, M.I., Memarisa, G., Anastasia, N., 2016. Pengaruh Faktor Demografi terhadap Perilaku Penggunaan Kartu Kredit. Inovbiz J. Inov. Bisnis 4, 172–188.

Mayvita, P.A., Zulfikar, R., 2019. THE LEVEL OF COGNITIVE, AFFECTIVE AND KONATIVE BANJARMASIN’S PUBLIC BASED ON DEMOGRAPHIC AND PSYCHOGRAFIC IN RESPONDING TO PROHIBITION POLICY THE USE OF PLASTIC AS SHOOPING BAGS. J. Ekon. dan Manaj. 19, 637–649.

Mulyono, F., 2012. Faktor demografis dalam perilaku pembelian impulsif. J. Adm. Bisnis 8.

Pappas, I.O., Kourouthanassis, P.E., Giannakos, M.N., Chrissikopoulos, V., 2016. Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions. J. Bus. Res. 69, 794–803.

Patricia, S., Victor, P., Stanley, W., 2005. Attitude and age differences in online buying. Int. J. Retail & Distrib. Manag. 33, 122–132. https://doi.org/10.1108/09590550510581458

Punyatoya, P., 2019. Effects of cognitive and affective trust on online customer behavior. Mark. Intell. Plan. 37, 80–96.

Rahman, S. ur, Khan, M.A., Iqbal, N., 2018. Motivations and barriers to purchasing online: understanding consumer responses. South Asian J. Bus. Stud. 7, 111–128.

Shukra, M.M., Jaiswal, A.K., Kumar, M., 2013. Security Based Performance Analysis in Optical CDMA Network Systems. IOSR J. Electron. Commun. Eng. 8, 70–74.

Sugiyono, 2015. Metode Penelitian Manajemen, Cetakan ke. ed. Alfabeta, Bandung.

Widiyanto, I., Prasilowati, S.L., 2015. Perilaku pembelian melalui internet. J. Manaj. dan Kewirausahaan 17, 109–122.

Zamrudi, Z., Wicaksono, T., 2018. Social Commerce Adoption in SME’s. JEMA J. Ilm. Bid. Akunt. dan Manaj. 15, 144–154.




DOI: https://doi.org/10.35314/inovbiz.v8i1.1296

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Teguh Wicaksono, . Syahrani, . Syahrani, Khalisa Rahmina Suryani, Khalisa Rahmina Suryani

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This Journal has been listed and indexed in :

Copyright of Jurnal Inovasi Bisnis (p-ISSN : 2338-4840, e-ISSN : 2614-6983)

Creative Commons License
Inovbiz: Jurnal Inovasi Bisnis is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Editorial Office :
Pusat Penelitian dan Pengabdian kepada Masyarakat
 Politeknik Negeri Bengkalis 
Jl. Bathin alam, Sungai Alam Bengkalis-Riau 28711 
E-mail: inovbiz@polbeng.ac.id
www.polbeng.ac.id

View Inovbiz Statistics