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Vol 10, No 1 (2022)

Vol 10, No 1 (2022)

DOI: https://doi.org/10.35314/inovbiz.v10i1

Full Issue

View or download the full issue PDF

Table of Contents

Articles

MEMBER'S PERCEPTION OF MARGIN AT BMT ISLAM ABDURAB
Wita Dwika Listihana, Idel Waldelmi, Afvan Aquino
PDF
1-7
ANALYZE BRAND EQUITY AND COMPETITIVE ADVANTAGE ON MARKETING PERFORMANCE
Ramdan Nurul Anwar, R. Deni Muhammad Danial, Kokom Komariah
PDF
8-15
DIGITAL TRANSFORMATION IN COOPERATIVE BUSINESS PROCESSES: A STUDY ON COOPERATIVES IN THE GREATER BANDUNG AREA
Ratih Purbasari, Samún Jaja Raharja, Samún Jaja Raharja
PDF
16-22
INTELLECTUAL CAPITAL ANALYSIS AND LEARNING ORIENTATION ON THE PERFORMANCE OF MSMES PANDAI IRON IN SUKABUMI DISTRICT
Moch Alhadi Fahtiansyah, R Deni Muhammad Danial, Nor Norisanti
PDF
23-30
ANALYSIS OF THE INFLUENCE OF MARKET ORIEN-TATION AND KNOWLEDGE MANAGEMENT ON COM-PETITIVE ADVANTAGE
M Rizal Maulana, R Deni Muhammad Danial, Kokom Komariah
PDF
31-39
Modified Value-Based Adoption Model (VAM) in Paid Entertainment Mobile Apps in Yogyakarta
Lusia Tria Hatmanti Hutami, Bernadetta Diansepti Maharani
PDF
40-58
CAPITAL MARKET AND MONEY MARKET ONE ALTERNATIVES FOR FAMILY FINANCIAL MANAGEMENT DURING THE COVID-19 PANDEMIC IN THE COMMUNITY OF CAWANG KELURAHAN JAKARTA TIMUR
Yusuf Rombe
PDF
59-67
The Interrelationship of Store Atmosphere and Price of Goods in Consumer Purchasing Decisions
Netty Dyan Prastika, Jecyka Tri Putri Andiska, Jecyka Tri Putri Andiska
PDF
68-74
The Key Success of Local Staple Food Development Program: A Financial Comparison Study on Rice-Analog "Beras Siger" Business in Lampung
Fitriani Fitriani, Ambya Ambya, Ambya Ambya, Sutarni Sutarni, Sutarni Sutarni, Teguh Budi Trisnanto, Teguh Budi Trisnanto, Fadila Marga Saty, Fadila Marga Saty, Rini Desfaryani, Rini Desfaryani
PDF
75-80
DESCRIPTIVE STUDY ON WORK STRESS LEVEL OF INDOMARET’S EMPLOYEES IN BENGKALIS SUBDISTRICT
Lisda Br Sihombing, Bustami Bustami
PDF
81-88
Impulsiveness in Online Era: The Role of Utilitarian and Hedonic Value on Impulsiveness and Impulse Buying Behavior of Batam Community
Fendy Cuandra
PDF
89-95
The Accuracy of Relative Strength Index (RSI) Indicator in Forecasting Foreign Exchange Price Movement
Yulia Rossa Indah, Luh Putu Mahyuni
PDF
96-101