Modeling Customer Satisfaction Through Service Quality and Facilities: An Empirical Study at Talacia Cafe Bengkalis Using SEM-PLS

larbi el hadi, Rizkiya Annisa Putri

Abstract


This study examines the effects of service quality and facilities on customer satisfaction at Talacia Cafe Bengkalis using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The growing competition among cafés requires local businesses to understand the factors that shape customer evaluations and revisit intentions. A quantitative explanatory design was applied, and data were collected through questionnaires from 120 customers selected using purposive sampling. The constructs were measured using a five-point Likert scale and analyzed with SmartPLS. The measurement model met the recommended criteria for convergent validity and reliability, as indicated by outer loadings above 0.70, Average Variance Extracted values above 0.50, Composite Reliability values above 0.70, and acceptable HTMT values. The structural model shows that service quality has a positive and significant effect on customer satisfaction (β = 0.462; t = 5.874; p < 0.001). Facilities also positively and significantly affect customer satisfaction (β = 0.397; t = 4.926; p < 0.001). The R² value of 0.641 indicates that service quality and facilities explain 64.1% of the variance in customer satisfaction. These findings highlight the importance of responsive service, employee assurance, cleanliness, comfort, and café ambience in strengthening customer satisfaction in local food and beverage businesses.

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DOI: https://doi.org/10.35314/inovbiz.v12i2.4379

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