Revitalisasi Kemasan Produk dalam Peningkatan Daya Tarik, Penjualan, dan Pendapatan UMKM Binaan PT Pertamina Hulu Rokan di Mandau

Abstract

This service aims to provide assistance and guidance to MSMEs assisted by PT Pertamina Hulu Rokan (PHR) in the form of Revitalizing Product Packaging to Increase Attractiveness, Sales and Income. Activities are carried out using a descriptive qualitative approach where the approach is implemented by improving product quality, increasing brand and product quality through packaging. This effort was carried out as an indicator of increasing sales and income for MSMEs. The output of the activity (Output) is that by holding this activity there will be changes to the quality of MSME product packaging and it will become an icon for partners that this program has a good impact on changes in MSMEs. The impact (outcome) of this activity is increasing the knowledge and skills of MSMEs related to standardizing product packaging design and increasing market share, gaining public appreciation for Polbeng and establishing harmonious relationships between Polbeng, partners and the community.