PEMBINAAN KEWIRAUSAHAAN BERBASIS FINTECH (FINANCIAL TECHNOLOGY) DAN DIGITAL MARKETING UNTUK RUMAH UKM BERKAH RESAM LAPIS

Abstract

The purpose of this service activity is to provide Fintech (Financial Technology) and Digital Marketing-Based Entrepreneurship Development for the SME House of Berkah Resam Lapis. This activity was proposed after having discussions with the chairman of the Berkah UKM House management, namely Mrs. Evi Susiana, SE., Sy through a Mandiri service meeting around January 2021 and continued with the next meeting on August 5, 2022. This activity provides convenience for SME business actors in transacting, increasing sales and achieving competitive and sustainable advantages in entrepreneurship, including marketing and marketing procedures, using the latest technology, including utilizing fintech which has become a trend in the business world and improving the quality of human resources, namely SMEs by equipping them with knowledge to compete globally. competitive towards the creative economy. The target of this activity is all business actors fostered by Rumah UKM Berkah in Resam Lapis Village. The method used is coaching. The activity output (Output) is the implementation of Fintech-Based Entrepreneurship (Financial Technology) and Digital Marketing as well as the dissemination of program results in seminars or media. The impact (outcome) of this activity is the increased knowledge and skills business actors Rumah UKM Berkah in terms of digital sales and marketing transactions.

Keywords: Entrepreneurship, Financial Technology (Financial Technology), Digital Marketing